Our LOW
Advertising Rates

Capture the Police Market
The BLUES is a widely known publication, not only in the police community, but in the state's court rooms as well, being read each month by thousands of police officers, attorneys, judges, clerks, in addition to the general public. Distribution is state wide with the greatest concentration in the greater metropolitan areas of Texas.

Our readers are well paid professionals who spend a great deal of money annually on automobiles, recreational vehicles, travel, dining, entertainment, and clothing, not to mention the tools of their trade such as guns, uniforms, flashlights, etc.

Display Advertising
The BLUES display rates are structured to reward both consistency as well as larger sized ads, which generate the most response from our readers. All advertising charges are due in advance on one time rates and first runs, while monthly contracts are billed on the first of each month and due by the fifteenth. A finance charge of 1.5% per month will be charged on outstanding balances over 30 days. Rates quoted are for camera ready art, however, we will make every effort to assist in typesetting when possible.

Monthly Distribution To Over 400 Police Agencies
Each month The BLUES is shipped periodical bulk rate to over 350 Texas police agencies across the state (with more being added monthly) as well as newsstands and roll call squad rooms throughout the state. The newspapers are provided free of charge to our readers in this manner. Currently The BLUES has a readership circulation of 15,000 monthly as well as a great many paid subscribers

Our Police Demographics
Average age 32 years
Household Income
$20-30,000 5% 
$31-40,000 26% 
$41-50,000 42% 
$51,000 and up 27%

Single         41%
Married      59%

What Composition Charges?
Typesetting and composition are available by our skilled staff when requested, as well as reasonable and periodic alterations to existing ads, Free of charge!

Position
All ads are sold run of the paper, but page location for ads will be honored where possible.

Column sizes:        One column width  2 3/8"     
                                    Two column width 4 7/8"     
                                    Three column width 7 1/2"
                                    Four column width 10"

Our famous low advertising Rates:

Full page    $960     (4 columns by 11 1/2")
3/4 page     $720     (3 columns by 11 1/2")
2/3 page     $640     (4 columns by 7 1/2")
1/2 page     $480     (4 columns by 5 3/4")
1/3 page     $320     (3 columns by 3 3/4")
1/4 page     $240     (2 columns by 5 3/4")
1/6 page     $160     (2 columns by 3 3/4")
1/8 page     $120     (2 columns by 2 7/8")
1/16 page   $  60     (1 column by 2 7/8")
Police Career Opportunity Section
1/12 page   $  75    (3" wide by 2 1/2 high)
5% discount allowed for twelve month contract

Deadlines
Camera ready ads: 20th

Ads to be typeset: 10th

Liability
G.L.Williams & Co. is not responsible for copy omissions, typographical errors, or any unintentional error that may occur in advertisements other than to correct it in the next issue after the error is brought to the publisher's attention. Publisher's liability shall be limited to only the amount of space affected by such error. The BLUES does not knowingly accept ads of a fraudulent, misleading, or discriminatory nature.

Advertising in The BLUES pays off BIG!  Drop us a line so we can send you our media pack or answer any questions you have.

Click this masthead to contact us:

Shaun Harpstrite, Associate Publisher